Sammy R.
Graphic Communication & Illustration, Loughborough University
ATRIX
Digital Edge Awards Winner.
Sammy's project addresses the under-representation of women in esports through community tournaments and empowerment. Existing female and non-binary pro players act as team captains, leading mixed-gender teams of young gamers. This initiative aims to provide stronger role models and encourage respectful competition. ATRIX also serves as an online platform for a harassment-free gaming community. Using Adobe Creative Cloud tools like After Effects, Illustrator, Photoshop, and Premiere Pro, Sammy created a summary video and a detailed PDF document showcasing industry statistics, campaign narrative, and visual identity.
Sammy's creative achievement shines through in his project. Through visual identity development he showcased his digital skills and design prowess. Sammy's ability to create compelling visuals, motion assets, and a detailed PDF document demonstrated his proficiency in utilizing digital tools for impactful storytelling. His project exemplifies his innovative thinking, technical expertise, and creative problem-solving in addressing social issues through digital means.
